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Tuesday, February 2, 2016  
Posted by: NSRA
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Secret Celebrity® and Soft Comfort® Now Distributed Through Independent Shoe Stores
Fashion and Comfort Collections --Under $80

BOXBOROUGH, MA (January 2016) --Secret Celebrity® and Soft Comfort ®, two exciting new women’s footwear lines designed by Camtrade Footwear (, have been expanding rapidly  since its introduction one year ago. Currently, both the spring/summer and fall 2016 collections are being sold to independent retailers as well as select e-tailers.

"We are excited to be distributing both our Secret Celebrity® and Soft Comfort® lines through independent shoe retailers, " states Frank Cammarata, President of Camtrade LLC. " It means a great deal to us that many fine independent retailers across the country will be carrying our 2016 Spring/Summer and Fall collections.” Cammarata also added, "The response to date has been very positive, and we are looking forward to developing long-term relationships with many quality established retailers, large and small.”

The vast experience of the Camtrade management team is a huge plus for the company. Camtrade president Frank Cammarata brings over 25 years of experience in the footwear industry; previously he was president and principal of KLAS Shoes and The Phoenix Sourcing Company, Inc.  Frank was also a buyer and DMM at The TJX Companies for many years.  He is joined by EVP Mike McBride, a veteran of The TJX Companies and Filene’s Basement. Derek Benson is on board as VP Creative Director and Line-Builder; Derek has previously designed and developed footwear for Kenneth Cole Productions and the Nine West Group.  Richard Hartman also rounds out the management team as VP of Sales.

In terms of differentiating between the two lines, Secret Celebrity® offers the consumer an affordable and updated "runway” fashion collection while Soft Comfort® combines super-soft relaxation technology with stylish detailing - for an outstanding casual and sporty footwear collection.

Secret Celebrity®
Designed for the contemporary woman who desires high-style footwear at extremely affordable prices. The Secret Celebrity® collection features a wide assortment of sandals, shoes, boots and booties, updated to reflect a dress, casual or sporty flair. Here you’ll find fashion detailing such as floral prints, braiding, buckles, lacing and studs, with an emphasis on unique silhouette’s and color. These very unique designs and patterns reflect a fresh – and fast growing -- new entry into the world of women’s footwear.
Suggested retail prices range from $59 to $79.

Soft Comfort®
The ultimate in great value - comfort shoes. Highlights include embossed flats, ballet flats and a wide range of sandals adorned with buckles, top-stitching, metallic accents and fashion-forward embellishments. What makes Soft Comfort® shoes so comfortable?  Each pair is molded with "super soft” relaxation technology to insure true flexibility, cushioning and comfort. Design features include low to mid-height wedges contoured to cradle the foot's natural form, cushioning, extra padded insoles, elasticized uppers and breathable fabric linings with added backing.
Suggested retail prices range from $39 to $59.

For more information and/or to view the collections; please contact Samantha Schulz at  or call 978-263-1105.

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