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2017 NSRA Hall of Fame
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Presented on November 8, 2017 during NSRA's Annual Leadership Conference, held in Memphis, TN. (Read full press release)

D. Larry Sherman
Former Sherman Shoes, Inc. - Birmingham, MI
Former NSRA Board of Director; NSRA Chairman (1989-91)

Sherman is retired president of the former Sherman Shoes, Inc., Birmingham, MI, a men’s specialty shoe chain located in suburban towns, malls and leased shoe departments throughout Michigan. He joined his family’s shoe business after graduating from University of Michigan. Sherman is also a former chairman of the Michigan Retailers Association, first elected to MRA’s board in 1982. He was named “Business Person of the Year” by the Birmingham-Bloomfield Chamber of Commerce in 1992. Subsequently, he chaired the Michigan Retailers Foundation's “Links to a Legacy” fund-raising campaign. Sherman advocated strongly for retailers, whom he urged to operate with ever-greater efficiency – which, to Sherman, meant lean staffs, improved buying techniques, regular education and training to increase sales, and up-to-date business equipment.

Bernard was elected to NSRA's Board of Directors in 1995, serving the Association for 15 years. He served on its Finance, Nominations and Executive Committees, and also helped formulate the first in a series of strategic plans for the Association's second century. Another of his important contributions was negotiating contracts for the NSRA membership to provide them with low-cost credit/debit processing and shipping services.











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