Driving ROI through email marketing relevance: key tactics
[Source: The Retail Site - Retail Business News, Ideas, and Tips Blog
]
By Luc Vezina, Director of Product Management - GOT Corporation
By recent estimates, engaging your audience in more relevant communications can increase net profits on average 18 times more than broadcast mailings. Additionally, targeted email generates 16 times more improvement in net profit than ‘batch & blast’ mailings. In light of the above it’s no surprise that industry experts agree — the more relevance infused into your communications the stronger your ROI.
Unfortunately, the reality out there today is that only one-third of business owners using offer-oriented email campaigns rank email relevance as their number one strategic goal. For those business owners who do, there’s never been a more opportune time to outperform the competition. So what can email marketers do to infuse relevance into their communications?
Read the entire article at Yahoo Small Business
(click here for original article)
By Luc Vezina, Director of Product Management - GOT Corporation
By recent estimates, engaging your audience in more relevant communications can increase net profits on average 18 times more than broadcast mailings. Additionally, targeted email generates 16 times more improvement in net profit than ‘batch & blast’ mailings. In light of the above it’s no surprise that industry experts agree — the more relevance infused into your communications the stronger your ROI.
Unfortunately, the reality out there today is that only one-third of business owners using offer-oriented email campaigns rank email relevance as their number one strategic goal. For those business owners who do, there’s never been a more opportune time to outperform the competition. So what can email marketers do to infuse relevance into their communications?
Read the entire article at Yahoo Small Business
(click here for original article)
