[Source: The Retail Site - Retail Business News, Ideas, and Tips Blog ]

Consumer reviews play a major role in the decision to purchase products or services, according to Opinion Research Corp., an infoGroup company.

In a recent survey, 61% of respondents say they consult online reviews, blogs and other sources of online feedback before purchasing a new product or service, with search engines being the preferred method of conducting the research, Opinion Research says. 83% of those responding indicated that online product evaluations and reviews have at least some level of influence on their purchasing decisions.

In addition, 70% of consumers responding to the survey say they seek out information online for a particular brand of goods and services. Travel, recreation and leisure top the list at 82%, followed by electronic goods (80%), household products and services (66%), clothing (55%), automotive (55%), personal care (40%) and food (24%).

Read the entire article at Internet Retailer.

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