[Source:
Smallbiztechnology.com
]
Grant Wickes, VP Marketing of Wasp Barcode Technologies
The debate rages over the Internet’s power to launch new businesses. Is the Long Tail a big opportunity, or a short-lived, false sense of importance?
Technically minded Internet visionaries believe that their products will change the world. Unlike the bricks-and-mortar world, which is slow to change and carries big overhead, the Internet offers high speeds and low costs. This gives entrepreneurs hope. Specialize, they believe, and big-time money will follow.
This view has been buttressed by
The Long Tail, a recent tome by Chris Anderson. The book suggests that the Internet provides many opportunities for new companies to find a viable niche in which to play. When brought together, low-demand products can make up significant market share, creating new distribution and sales opportunities via the Internet to the disparate community that wants these items. This theory justifies both the continuing influx of startup cash from venture capitalists seeking big returns and the never-ending enthusiasm of entrepreneurs
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