Dismissed As A Fad, Uggs Sheepskin Boots Step Out, Find Traction
[Source: Footwear News
]
"For the company to get to 30% in the next three to five years, the business needs to grow significantly and a financial commitment is necessary to do so"
The history of Ugg Australia is truly rags to riches.
The sheepskin boot was brought to the U.S. more than 25 years ago by an Australian surfer. The boot found a home among California's surfing community and it started to gain traction.
In 1995, Deckers Outdoor (DECK) bought Ugg Australia and branded it as a high-end luxury footwear.
The Goleta, Calif.-based company is a leading designer and maker of innovative, high-quality footwear for men, women and kids in the sport sandal, luxury sheepskin and sustainable footwear segments. Read more
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