(DALLAS) Dallas-based, Heelys, Inc. (NASDAQ: HLYS) announces its partnership with Disney’s Wide World of Sports® as title sponsor of the Endurance Series Kids’ Races through 2008. Adding a new element to the existing Endurance Series Kids’ races, the Heelys Kids’ Race & Roll will be a fun, competitive event challenging kids as they walk, run or roll their way through the combination race and obstacle course.

“We’re thrilled to launch our partnership with Disney’s Wide World of Sports,” said Heelys, Inc. Vice President of Marketing Jim Peliotes. “Disney is known for great family adventures and Heelys has long encouraged families to exercise together and lead healthy lives, so this partnership is a natural fit, not to mention a whole lot of fun.”

As a bonus the Heelys National Skate Team will be performing demonstrations through 2008 with special featured events at the endurance series kids’ race. The National Team will be performing tricks and stunts using both street and skate park components.

“The best part of my job is sharing my passion for this sport with all ages, particularly kids,” said Team Heelys National Captain David Chau. “We think people will be impressed with our demonstrations and be wowed with the variety of tricks – we’ll definitely turn some heads.”

About Heelys, Inc.

(NASDAQ: HLYS) Heelys, Inc. designs, markets and distributes innovative, action sports-inspired products under the HEELYS® brand targeted to the youth market. The Company’s primary product, HEELYS-wheeled footwear, is the patented dual-purpose footwear that incorporates a stealth, removable wheel in the heel. HEELYS-wheeled footwear allows the user to seamlessly transition from walking or running to skating by shifting weight to the heel. Users can transform HEELYS-wheeled footwear into street footwear by removing the wheel. HEELYS-wheeled footwear provides users with a unique combination of fun and style that differentiates it from other footwear and wheeled sports products.

About Disney’s Wide World of Sports® Complex

Opened in 1997 at Walt Disney World, Disney’s Wide World of Sports Complex is the premier sports venue for amateur and professional sports in the United States. The sprawling 220-acre state-of-the-art complex features the Milk House, a 165,000-square-foot field house which seats 5,000 for basketball; the 9,500-seat Ballpark at Disney’s Wide World of Sports Complex; and the Hess Sports Fields, which include multiple baseball, softball and soccer fields. In addition, the complex has 10 tennis courts, including a stadium court, and a track and field complex. The complex is home to more than 180 amateur and professional sports events each year, including the NFL Tampa Bay Buccaneers training camp, the Major League Baseball Atlanta Braves spring training and the Tampa Bay Devil Rays-Texas Rangers regular-season series, the Pop Warner Super Bowl and the AAU National Championship events.

For more information visit www.heelys.com and www.disneysports.com.

This entry was posted on Tuesday, October 9th, 2007 at 2:06 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.