[Source:
Smallbiztechnology.com
]
HP is the leading company (market share) for printers. However, it has a lot of competitors in its rear view mirror that it must constantly fight to keep ahead of.
Lexmark, Dell, Xerox are leading printer vendors. Cannon, Konica, Panasonic) make printers and have varying degrees of market share as well.
Color printing is a hot market but will be "mature" soon as more and more small businesses latch on to "in-office" color printing. Color printing in the office, reduces money small businesses would pay to Kinkos or some other local printer.
So what's next for HP? How can it continue to innovate? One thing its doing is to continue to expand its printing ecosystem beyond just printing documents on HP LaserJets. It's recently announced a revolutionary technology to enable "cell phone printing" for mobile users.
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