[Source:
Smallbiztechnology.com
]
With a robust online retail operation you probably have little reason to consider the physical, geographic market of where you are selling. If you are a US centric business, most of your business is online and you probably don't consider much outside of your boarders.
Of course, there's a significant number of businesses who are exporting, but the "average" small online retailer is selling to mostly US based small businesses.
You might want to reconsider. What about Canada, what about Mexico? These two countries are right near our border and with some careful planning for shipping costs you might be missing out on an opportunity.
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