Plastic clog manufacturer Crocs has launched a recycled footwear donation programme and will donate 10,000 pairs of its shoes to the children in impoverished regions of the Dominican Republic.
PORTLAND, Ore. - LaCrosse Footwear, Inc. , a leading provider of branded work and outdoor footwear for expert users, announced today its Danner subsidiary received a $3.2 million delivery order as part of a new ...
Barbra Farfan, our new About.com Guide to Retail Industry, explains how "employee complaints and whining about the lack of proper tools for their job are legitimate. To improve employee performance,...
At CTIA Wireless 2008, Knowledge Center analyst J. Gerry Purdy was asked by the CTIA to moderate a very interesting panel session on mobile marketing using Camera Phone 2D Bar Code Scanning. The use of 2D bar codes with camera phone scanning and ad fulfillment will soon be an exciting new mobile marketing option�once 2D standards are agreed upon. Here, Purdy explains why.
The CTIA recently asked me to moderate a very interesting panel session on Camera Phone 2D (two-dimensional) Bar Code Scanning. The session was held at CTIA Wireless 2008 on April 1 in Las Vegas.
You might think this would be a rather mundane subject, but I can assure you that Camera Phone 2D Bar ...
By Luc Vezina, Director of Product Management - GOT Corporation
By recent estimates, engaging your audience in more relevant communications can increase net profits on average 18 times more than broadcast mailings. Additionally, targeted email generates 16 times more improvement in net profit than ‘batch & blast’ mailings. In light of the above it’s no surprise that industry experts agree — the more relevance infused into your communications the stronger your ROI.
Unfortunately, the reality out there today is that only one-third of business owners using offer-oriented email campaigns rank email relevance as their number one strategic goal. For those business owners who do, there’s never been a more opportune time to outperform the competition. So what can email marketers do to infuse relevance into their communications?
The debate rages over the Internet’s power to launch new businesses. Is the Long Tail a big opportunity, or a short-lived, false sense of importance?
Technically minded Internet visionaries believe that their products will change the world. Unlike the bricks-and-mortar world, which is slow to change and carries big overhead, the Internet offers high speeds and low costs. This gives entrepreneurs hope. Specialize, they believe, and big-time money will follow.
This view has been buttressed by The Long Tail, a recent tome by Chris Anderson. The book suggests that the Internet provides many opportunities for new companies to find a viable niche in which to play. When brought together, low-demand products can make up significant market share, creating new distribution and sales opportunities via the Internet to the disparate community that wants these items. This theory justifies both the continuing influx of startup cash from venture capitalists seeking big returns and the never-ending enthusiasm of entrepreneurs
The speedy trackster has shattered more than a couple world records this week. Usain Bolt and the bright gold sneakers that accompanied him over the finish line for the past week and a half have shattered the line between fashion and sports fashion. We see a lot of metallic on the runway in recent history, from Prada to Marc Jacobs, but it's not often that we see it on the track. Well, until now.
The spotlight that's been following Bolt around the 2008 Olympics will undoubtedly spark a trend in metallic athletic shoes. I just can't wait to get my feet in some!
Consumer reviews play a major role in the decision to purchase products or services, according to Opinion Research Corp., an infoGroup company.
In a recent survey, 61% of respondents say they consult online reviews, blogs and other sources of online feedback before purchasing a new product or service, with search engines being the preferred method of conducting the research, Opinion Research says. 83% of those responding indicated that online product evaluations and reviews have at least some level of influence on their purchasing decisions.
In addition, 70% of consumers responding to the survey say they seek out information online for a particular brand of goods and services. Travel, recreation and leisure top the list at 82%, followed by electronic goods (80%), household products and services (66%), clothing (55%), automotive (55%), personal care (40%) and food (24%).
Small business is under fire — and increasingly, it is the small business ‘ Web site strategy that is being relied upon to create an effective defense.
What are the conditions facing Web site experts and multi-tasking entrepreneurs alike — and what are the critical changes in the online e-commerce and marketing world that will help small businesses meet this challenge? For answers, we need to look at some of the trends impacting the world of e-commerce and small business.
BEAVERTON, Ore.----Nike today announced the unveiling of its redesigned NIKEiD Web site, www.nikeid.com, offering new design tools, a wider array of customizable product for consumers–including Nike Sportswear and product showcased on the track in Beijing–and an enhanced online experience.
In response to inquiries about the changes being made at Brown Shoe Company in Fredericktown, Public Relations Manager Dorothy Bell has said, "Brown Shoe has not made any decisions about the Fredericktown ...
An update of the Payment Card Industry Data Security Standard, or PCI, may ease some of the compliance challenges facing businesses that handle cardholder data.
Happy Monday! Few shoes in the news today, but I managed to find a couple of interesting headlines from the fashion world.
Not Nike's Olympics — With Puma and Speedo-sponsored athletes hogging the top tier at the 2008 Beijing Olympics, Nike's shoes and sportswear is getting little attention at the games.
Soles4Souls — No, this isn't a one-time offer from the Devil for a free pair of heels. The charity has partnered with Shoe Carnival to provide free shoes for those in need.
US consumption of footwear declined 0.4% in 2007 according to a new survey of key industry trends, with men's sales growth outstripping that of women's shoes.
US consumption of footwear declined 0.4% in 2007 according to a new survey of key industry trends, with men's sales growth outstripping that of women's shoes.
Security hackers behind the CNN-spam campaign switched to MSNBC, sending spoofed e-mails claiming to be MSNBC news alerts in an attempt to lure victims into downloading malware. The hackers are sending about 1.5 million to 2 million spoofed MSNBC news alert messages per hour, according to security researchers at MX Logic. Security firms Sophos and MX Logic warn users to be careful about clicking on links in e-mails.
- UPDATED: Hackers believed to be behind the CNN-spam campaign have changed tactics slightly�they are now using messages claiming to be from news network MSNBC.
The best advice for users�be careful what you click. The spoofed MSNBC messages try to entice victims with provocative subject heads, such ...
STRATHAM, N.H.----The Timberland Company announced today the launch of a new television, print and online advertising campaign that celebrates the excitement and exhilaration of being in the outdoors.
Phoenix Footwear Group has reported that net loss from continuing operations was $2.2 million, or $0.27 per share, for the second quarter of 2008, compared to a net loss of $1 million, or $0.13 per share, from continuing operations a year ago.
The best thing since collecting all four railroads, Reebok and Hasbro are on board to roll out an exciting new MONOPOLY inspired footwear collection in August 2008. Coinciding with the highly anticipated release of Hasbro’s MONOPOLY Here & Now: The World Edition board game, the MONOPOLY footwear collection by Reebok will feature a variety of different styles for toddlers, kids and adults available at select mall based retailers around the world.
Crocs Inc., maker of colorful plastic clogs, has laid off 75 people, or about 4 percent of its U.S. work force. Crocs spokeswoman Tia Mattson announced the cuts Thursday. She says the majority were in Colorado.
NEW YORK (Associated Press) - Shoe maker Steven Madden Ltd. on Tuesday said it signed a license agreement with Kimora Lee Simmons' KLSI and Phat Fashions to design, manufacture, market and distribute shoes and accessories for the Fabulosity brand.
Established Brands International's newly licensed Wenger Footwear collection will consist of two lines: the Alps range of performance outdoor footwear, and the Chocolate line of lifestyle outdoor footwear.
