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NSRA Webinars
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Join industry professionals and NSRA in live education seminars
via the internet, discussing topics that will help grow your business.
  • Administered through GoToWebinar®
  • Approximately 45 minutes
  • Registration opens approximately 30 days prior to seminar
In 2015, NSRA added an online platform to its portfolio of retail education resources for independent footwear retailers. Webinars are a complimentary benefit of membership. Not a member? See Membership Benefits for details on the many other benefits of membership.

Looking for a past scheduled webinar recording? Sign in and WEBINARS ARCHIVE will appear in the main menu options (or) click here to go there now. Access to recordings for a majority of our past webinars (some webinars are not available recorded) is a member-only benefit.


October 6, 2016 - 3:00 p.m. (ET)
Register Here | Print Flyer

Retail Shoe Store Sales Training - Part 3:
Customer Lies - "I'll be back, I have to talk to my wife, I need to shop around." How to Handle and Close Them NOW!
Presented by: Karen Barry
Senior Consultant, The Friedman Group

Ever heard any of these lines? If you’re breathing and you’re in retail, it’s a given. But how do most salespeople handle objections like these? Do they even try, or do they just hand out another "I-doubt-I’ll-do-business-with-you-card” and hope the Be-Back Bus actually comes back? Learn:
  • What you’re doing or NOT doing, that causes customer objections
  • How to handle fibbers, stallers and excuse-makers
  • How empathy and care can turn stalls into sales
  • Uncovering the real reason for not buying now
  • Spotting buying signals that say, "I’m ready”Why intent is more important than technique
  • Solid closing strategies anyone can use comfortably
  • Simple techniques for reducing returns How to invite your customers back again – and really get them to come back
Karen spent several years implementing Friedman sales and management systems prior to joining The Friedman Group. Her ability and willingness to adapt to each company’s culture, turn theory into reality, and provide continual support to her clients has made her a highly sought after Senior Friedman Consultant.

October 27, 2016 - 3:00 p.m. (ET)Print Flyer

Leveraging Email marketing to Drive Sales:
Presented by: Kylie McCue
National Training Specialist, Constant Contact

Not sure what Constant Contact’s email marketing tool can do to drive your success? You’re about to find out! Through customizable templates, enhanced email features, and contact management tools, you can drive more sales and reach your revenue goals in no time. During this NSRA webinar, a Constant Contact expert will walk you through:
  • Basic concepts and features that save time when designing your email marketing messages.
  • Ideas for engaging email communications that increase interaction, including best practices to capture your reader’s attention.
  • Contact management strategies and targeting/segmenting techniques to improve email results.
Kylie is a National Training Specialist with more than eight years of experience at Constant Contact. She grew up in a family-owned small business where she learned the importance of marketing, and its role in growing her family’s business. During her time at Constant Contact, she has educated thousands of small businesses and non-profits through face-to-face and online classes. Kylie is always happy to share tips, best practices and strategies to help small businesses and organizations succeed.
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