Creating a competitive edge is another important aspect of branding. Today, the online world has many methods of branding. The most popular method of branding and gaining the competitive edge is through the use of Blogs. Blogs allow a site to increase traffic, improve rank through search engine results, and even helps with credibility building also.

(more…)

On any given web site (which includes all the processes that goes on behind the scenes), there are always pages that could be monetized or get a marketing message across. Very often, these are what I call utility pages. Stuff that aren’t part of your regular content like blog posts or product description pages, but they exist because you need to confirm an action that the customer or visitor has taken, like the thank you page after subscribing to your newsletter. Many marketers are already aware of the value of this page and have taken steps to insert a message there. But there are other pages that are also overlooked.

(more…)

Recently when Darren had his Birthday at Problogger he put his book on for half price, so I grabbed a copy. With every single course that I download I put together a Checklist to keep myself on track. I’m also extending that offer to anyone who grabs a copy on my recommendation.

I’ve also already sent out all the checklists to those people who emailed me their receipt. If you haven’t sent me your receipt yet, please do so and I’ll give you access to the checklist.

(more…)

No matter how you communicate with your online business, to potential and existing customers, words are always the cornerstone and more to the point, the written word.

Today’s online business owners are moving into other forms of media like video and audio to market to their prospects. But, in this arena, it is the words that you pen which will have the greatest impact.

When speaking of the written word, did you know:

• Your headlines (composed of written words) are what catch the reader’s attention. Multi-media tools use headlines to catch and grab the attention of the audience so they will “tune in.”
• Written content is just about universal. A large majority of the public can access a piece of written content, even when they can’t audio or video. Think about your mobile users and those in rural areas with slower connections. Words are easily accessible.
• The written word is the most effective form of communication to keep your customers satisfied. If you provide online customer service (as opposed to telephone support), you’re going to be relying on the written word to decipher your customer’s issue and to resolve them.
• You can’t send an email without words. No subject line or no explanation means no response. You use words to get your subscribers to open your emails AND to click to view a video, listen to your audio, etc.
• Social networking needs written words Everyone seems to be connected through some social network. Think of the ever popular Twitter which is a system of short texts. MySpace and Facebook rely on words to communicate information, even with other forms of multi-media tools at their disposal.
• People surf the Web for information. Giving them an article or review they can read or a step-by-step how-to that they can follow requires you to use words – everywhere.

The truth of the matter is that words will always be big part of marketing your business online – and it’s worth learning how to do it well. The Internet runs on words. Even though some envision a television-type experience sometime in the distant future (personally, I don‘t buy it – we don‘t need another TV…we want the Internet!), words will still play a big role. The Internet is a user-controlled experience and through words, people can easily find what they need and utilize it.

No Tags