[Source: WSAToday]
Marshal Cohen is chief industry analyst of the NPD Group and a nationally recognized expert on consumer behavior. This is an excerpt from the May issue of WSAToday magazine.
Almost every industry sees a time when all the rules change and all the tried-and- true things it has come to count on to plan, forecast, buy and sell are turned upside down. Well, that time has come to the athletic footwear market. This industry has grown enormously, and the shoes have evolved from very simple products to ones that use so much technology one wonders if they might be used to send us to the moon…or beyond. As for the more earthly pursuit of shopping, here, too, we are seeing a paradigm shift. More…