[Source: Multichannel Merchant Most Recent
]Looking only at results directly linked to a marketing effort can distort the understanding of a program’s overall impact on company performance. Analyzing the incremental impact of marketing efforts at a customer level can give more accurate insight into its overall impact on key metrics—orders, revenue, margin and profitability.
[Source: TREND HUNTER - The Latest Trends
]
(TrendHunter.com) Plexiglass cases should have been invented a long time ago. This unique packaging idea was created by Lezane Rousseau and features a clear box for kicks, showing you what shoes look like before you try…
[Source: Wired Top Stories
]Botnet penetration and spam e-mail are jumping to record levels, a new security report shows.
[Source: Posts from the Econsultancy blog
]When confronted with poor standards of customer service online, 94% of respondents to a survey said they would seek out a competitor or stop using the company’s website altogether.
The survey, commissioned by nGeneraCIM, highlights the importance of meeting the needs of customers online, with 91% of UK web users saying thet customer service is important when buying online.
If customers need more information when on a website, email was cited as the preferred method of communication by 36% of respondents, while 26% saif they would consult the FAQs section, and just 19% preferred to call customer services.
[Source: Multichannel Merchant Most Recent
]When it comes to search engine optimization, the tools you arm yourself with are just as important as your skill set. For your site to be successful, you know you have to keep a close eye on your competition. You just may not know the best way to do this. There are myriad tools available that can help you keep tabs on what your rivals are up to, and much more. Some of these are free, while others
[Source: Posts from the Econsultancy blog
]
CAPTCHAs — those computer-generated images commonly used with website forms that challenge users to prove they’re human — are a popular tool in the arsenal against web spam.
But when looked at from a cost-benefit analysis standpoint, do they help or hurt conversions?
A great post on the SEOmoz blog details how one person set out to answer the question. ‘chenry‘ of the SEOmoz community conducting a six-month study across 50 websites that he owns or has access to. For the first three months of the study, half of these websites implemented CAPTCHA on their forms and the other half didn’t. For the last three months, the settings were reversed.
[Source: Yahoo! Finance: Textile - Apparel Footwear & Accessories Industry News
]Deckers Outdoor Corp., which makes UGGs, Teva and Simple shoes, said Thursday it returned to a profit in the second-quarter, helped by a shift of marketing expenses and sales of its popular UGG sheepskin boots.
[Source: Multichannel Merchant Most Recent
]If the shoe fits, wear it. That’s a big reason Amazon.com decided to spend more than $850 million in a non-cash deal to acquire online shoe and apparel giant Zappos.com.
[Source: Multichannel Merchant Most Recent
]Amazon.com announced today that it would purchase online apparel and footwear merchant Zappos.com in a deal worth more that $850 million.
[Source: Yahoo! Finance: Textile - Apparel Footwear & Accessories Industry News
]Sportswear giant Nike Inc. announced Wednesday that it will stop using leather from cattle raised in Brazil’s Amazon rainforest, saying the move is part of the company’s commitment to curbing the region’s deforestation.
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