Archive for March, 2009

Timberland Teams with Green Rubber to Reduce Global Tire Waste (Business Wire)

Tuesday, March 31st, 2009

[Source: Yahoo! Finance: Textile - Apparel Footwear & Accessories Industry News

]

STRATHAM, N.H.—-To combat the negative impact of global waste tire build-up, the Timberland Company–a leading environmental steward–will launch two new footwear collections featuring outsoles made using recycled rubber from discarded tires.

(click here for original article)

Footrace to Zero: Heelys vs. Crocs (at Seeking Alpha)

Tuesday, March 31st, 2009

[Source: Yahoo! Finance: Textile - Apparel Footwear & Accessories Industry News

]

(click here for original article)

SKECHERS to Cover Consumers from Head to Toe with Branded Eyewear (Business Wire)

Tuesday, March 31st, 2009

[Source: Yahoo! Finance: Textile - Apparel Footwear & Accessories Industry News

]

LOS ANGELES—-SKECHERS USA, Inc. , a global leader in the lifestyle footwear industry, today announced that it has signed a worldwide licensing agreement with Viva International Group to create SKECHERS-branded sunglasses and prescription eyewear.

(click here for original article)

Retailers partner to press for lower credit card fees

Tuesday, March 31st, 2009

[Source: NRF SmartBrief

]

A coalition of retailers is urging lawmakers to support legislation to lower their credit card fees.  -More-

(click here for original article)

Why Patching Your Servers (and Computers) Is So Important: Conficker Virus

Tuesday, March 31st, 2009

[Source: Smallbiztechnology.com

]

Microsoft and other vendors issue patches on a regular basis. These patches fix security vulnerabilities in your computer, fix bugs, improve features or other things. All of these things are important, but one of the most important reasons to patch is to enhance the security of your product.

Recently the Conficker Worm infected 9 million computers according to F-Secure, as reported by PC World

Symantec writes that the virus can infect your computer in one of three ways:

It tries to take advantage of a problem with Windows (a vulnerability) called MS08-067 to quietly install itself. Users who automatically receive updates from Microsoft are already protected from this. The worm also tries to spread by copying itself into shared folders on networks and by infecting USB devices such as memory sticks.

If you already have an anti-virus program installed on your computer – you’re protected. If you have not updated your desktop/notebook computer and servers, you should do so.

What happens if your computer is infected? Experts don’t really know what the virus will do, but some believe that it will make your computer a part of a “bot-net” in which criminals can use your computer to distribute attacks to other computers.

Microsoft has more information on the Conficker worm here. The diagram below is from their web site as well.

conficker-diagram.jpg

60 Minutes Coverage of Conficker

(click here for original article)

Nicole Richie’s House of Harlow 1960 Shoes

Monday, March 30th, 2009

[Source: About.com Shoes

]

In a bit of exciting news, Nicole Richie has recently signed a deal with with Creative Brands Group to launch her own line of shoes in Spring 2010.
Creative Brands Group…

(click here for original article)

101 Tips for Getting Started with Email Marketing

Monday, March 30th, 2009

[Source: Smallbiztechnology.com

]

Sometimes it seems like EVERY business in America is using an email marketing service – but there are tons of small businesses (more than half – see below) who either do not use one or need to drastically refresh their email marketing activities – beyond just the occasional random email they shoot out to their lists.

Campaigner has just launched a new series of “101 Tips for Getting Started with Email Marketing” to help companies create and execute an effective email marketing strategy. You can sign up to receive a few tips each week via email, or read them as they are posted on Campaigner’s website at http://www.campaigner.com/lp/101tips.aspx

The tips will focus on a different theme each quarter of 2009, starting with Building a Strong Email Marketing Foundation. Here are the first five:

1. Put yourself in your customer’s shoes
Small business owners and entrepreneurs like to jump right in and get started, which is crucial to success, but it’s also important to prepare and plan and set objectives, especially when it comes to email marketing. When you’re getting started with email marketing make sure you step back and think through what you’re trying to accomplish. The best way to do this is to try and see things through your customer’s eyes.

  • Ask yourself what type of information would attract attention and get people to open, read and act on your email campaigns.
  • Do they want coupons, special offers or promotions?
  • Would they respond better to valuable information and practical tips they can use?
  • Often the best e-newsletters include a mix of sales with expert opinions and advice.

(click here for original article)

Deckers CFO Resigns

Sunday, March 29th, 2009

[Source: Footwear News

]

Deckers Outdoor Corp. announced Monday that CFO Thomas Hillebrandt had resigned to pursue other opportunities.

(click here for original article)

R.G. Barry signs deal with Levi’s

Friday, March 27th, 2009

[Source: Footwear News

]

Jeans and apparel icon Levi Strauss & Co. has tapped R.G. Barry Corp. to make and market a new line of slippers and sandals, some of which will be in stores as early as this fall.

(click here for original article)

Ohio slipper company to produce Levi’s footwear (AP)

Wednesday, March 25th, 2009

[Source: Yahoo! Finance: Textile - Apparel Footwear & Accessories Industry News

]

The iconic Levi’s brand is stepping into bedroom slippers and sandals with help from an Ohio company. Dearfoam slippers producer R.G. Barry Corp. has announced a licensing agreement to develop and market casual footwear for San Francisco-based jeans maker Levi Strauss & Co.

(click here for original article)