If the Shoe Fits: A Timberland Company Case Study

Company: The Timberland Company was founded in 1933 by the Swartz family and was officially named Timberland in 1978. The Swartz family continues to own 70% of the company’s voting power under CEO Jeffrey Swartz. Based in Stratham, New Hampshire, Timberland sells footwear, apparel and accessories through both wholesale and retail channels, including its Web site, www.timberland.com.



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