[Source: The Retail Site - Retail Business News, Ideas, and Tips Blog

]



SEPTEMBER 30, 2008



Using e-commerce to expand physical store offerings



“But the price listed on your Website was lower!”Statements like this may not be heard in retail stores for much longer. Some stores have maintained Web-exclusive pricing or acted as if consumers never researched on the Internet before making a trip to pick up their products.



Yet nearly six out of 10 consumers in the US now use the Internet as their first choice for researching items purchased in a store, according to Nielsen Online, and smart retailers are bringing the e-commerce element to brick-and-mortar.

Some retailers are providing in-store kiosks and wireless devices to let shoppers access a store’s Website for product information or to place an online order, according to AMR Research.



Read the entire article at emarketer.com


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[Source: The Retail Site - Retail Business News, Ideas, and Tips Blog

]

SEPTEMBER 26, 2008



Would you care for tea while you browse, ma’am?



Increasingly, online consumers want more from the online shopping experience. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options—at a minimum.

After last year’s holiday season, two-thirds of shoppers in an Allurent survey said due to improving technology, increased advertising, widespread broadband adoption and examples set by online innovators such as Google and Facebook, their online shopping expectations had increased over the past year.

When asked to choose their favorite features (excluding price), the preferences fell into three areas: product information, Website usability and operational effectiveness.



Read the entire article at emarketer

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[Source: About.com Shoes

]



I love great shoe-related idea — especially when it’s for a good cause — so, I was thrilled to hear that Tracey Asai’s plan to raffle off 40 pairs of…

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[Source: Smallbiztechnology.com

]

When customers are looking to buy something, right now. Or when they just browsing for information – one of the items that catch their eye on the search engines is the cost per click (paid) advertising on the sides of the search engine results. Online advertising is great for broad based advertising but it’s even more powerful when combined with local advertising. That person looking for a wood rocking chair in Des Moines, Iowa. Or that person looking for died leather computer cases in Seattle, Washington.



Placing these advertisement is not difficult. You just bid for the cost of the key word(s) and then place the advertisements. However to place quality advertisements that result in paying customers takes a bit more skills. There are several services that specialize not only in placing advertisements but that also help you reach local customers.

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[Source: Footwear News

]



Converse has relented and agreed to replace for free Bailey Marti’s sneakers, which came two sizes too large.

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[Source: About.com Shoes

]

Most savvy web shoppers know about discount designer sites like BlueFly.com and Yoox.com, but if you’re looking for deals on designer shoes, don’t forget to check the sale pages of…



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[Source: Yahoo! Finance: Textile - Apparel Footwear & Accessories Industry News

]

NIWOT, Colo.—-Today Crocs, Inc. announced efforts to continue international expansion through the addition of a new company-owned store in Canada. Adding to existing stores in Quebec City and Montreal, a new flagship store in Toronto will strengthen Crocs’ retail and merchandising presence in this key North American market.

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[Source: Footwear News

]



According to in-depth research conducted by Reebok, women around the world are looking for ways to take the boredom out of staying fit.



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[Source: Yahoo! Finance: Textile - Apparel Footwear & Accessories Industry News

]



Nike Inc. has been able to weather a tough U.S. economy because of new products, an analyst said Thursday, following the shoe and apparel company’s fiscal first-quarter results.

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[Source: Footwear News

]Nike’s profit fell 10 percent in its fiscal first quarter as a special gain in the prior year did not recur, the company said Wednesday.

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