Plastic clog manufacturer Crocs has launched a recycled footwear donation programme and will donate 10,000 pairs of its shoes to the children in impoverished regions of the Dominican Republic.
PORTLAND, Ore. – LaCrosse Footwear, Inc. , a leading provider of branded work and outdoor footwear for expert users, announced today its Danner subsidiary received a $3.2 million delivery order as part of a new …
Barbra Farfan, our new About.com Guide to Retail Industry, explains how “employee complaints and whining about the lack of proper tools for their job are legitimate. To improve employee performance,…
At CTIA Wireless 2008, Knowledge Center analyst J. Gerry Purdy was asked by the CTIA to moderate a very interesting panel session on mobile marketing using Camera Phone 2D Bar Code Scanning. The use of 2D bar codes with camera phone scanning and ad fulfillment will soon be an exciting new mobile marketing option�once 2D standards are agreed upon. Here, Purdy explains why.
The CTIA recently asked me to moderate a very interesting panel session on Camera Phone 2D (two-dimensional) Bar Code Scanning. The session was held at CTIA Wireless 2008 on April 1 in Las Vegas.
You might think this would be a rather mundane subject, but I can assure you that Camera Phone 2D Bar …
By Luc Vezina, Director of Product Management – GOT Corporation
By recent estimates, engaging your audience in more relevant communications can increase net profits on average 18 times more than broadcast mailings. Additionally, targeted email generates 16 times more improvement in net profit than ‘batch & blast’ mailings. In light of the above it’s no surprise that industry experts agree — the more relevance infused into your communications the stronger your ROI.
Unfortunately, the reality out there today is that only one-third of business owners using offer-oriented email campaigns rank email relevance as their number one strategic goal. For those business owners who do, there’s never been a more opportune time to outperform the competition. So what can email marketers do to infuse relevance into their communications?
The debate rages over the Internet’s power to launch new businesses. Is the Long Tail a big opportunity, or a short-lived, false sense of importance?
Technically minded Internet visionaries believe that their products will change the world. Unlike the bricks-and-mortar world, which is slow to change and carries big overhead, the Internet offers high speeds and low costs. This gives entrepreneurs hope. Specialize, they believe, and big-time money will follow.
This view has been buttressed by The Long Tail, a recent tome by Chris Anderson. The book suggests that the Internet provides many opportunities for new companies to find a viable niche in which to play. When brought together, low-demand products can make up significant market share, creating new distribution and sales opportunities via the Internet to the disparate community that wants these items. This theory justifies both the continuing influx of startup cash from venture capitalists seeking big returns and the never-ending enthusiasm of entrepreneurs
The speedy trackster has shattered more than a couple world records this week. Usain Bolt and the bright gold sneakers that accompanied him over the finish line for the past week and a half have shattered the line between fashion and sports fashion. We see a lot of metallic on the runway in recent history, from Prada to Marc Jacobs, but it’s not often that we see it on the track. Well, until now.
The spotlight that’s been following Bolt around the 2008 Olympics will undoubtedly spark a trend in metallic athletic shoes. I just can’t wait to get my feet in some!