EARTH, INC.'S EARTH® FOOTWEAR BRAND ROCKETS INTO SS'13
Tuesday, August 7, 2012
Posted by: NSRA
Earth, Inc.’s Earth® Footwear Brand Rockets into SS’13
Revamped Label Launches Third Seasonal Collection
WALTHAM, MA, August 2012 – Drafting off the momentum of its first two seasons in the retail footwear market, Earth, Inc.’s Earth® Footwear brand is poised to introduce its third seasonal collection –what is regarded as its most stylistically daring to date.
In Spring / Summer 2012, Earth, Inc. – the company long associated with wellness footwear designed by a Danish yoga instructor, Anne KalsØ – made a dramatic break from the norm, introducing "positive” heel height footwear under the newly invigorated Earth® label.Two seasons of marketplace success have illustrated proof in the concept, and have effectively set the table for the current launch of Earth®’s Spring / Summer 2013 collection.
Every Earth® style features a uniquely cushioned footbed with a padded heel area that displaces shock, reinforced arch support that helps stabilize the foot, and multi-density latex cushioning that provides extra comfort.As a whole, the collection is underscored by contemporary styling to complement these contemporary comfort features, and also by relatable and attainable value-oriented price points.
Remarking on the evolution and growth of the Earth® Footwear brand, Gary Champion, President comments, "We’re truly breaking new ground with the Earth® brand.Delivering great comfort is one thing, but delivering comfort from a company that’s been doing it for more than 40 years, with stylistic twists that are fresh and unique, and with price points that create a phenomenal value proposition, that’swhat makes the Earth® line so compelling.As a brand, we’ve shown the promise of what Earth® can be – we now have an opportunity to have some fun, and adapt some fresh and current trends into the new designs.”
The "fun” that Champion refers to within the Spring / Summer 2013 Earth® collection can be seen through the use of details and treatments not typically found in "core comfort” shoes.Line-defining shoe styles feature interwoven detail, leather floral embellishments, and tribal-inspired accents including beading and rope.
All new Spring / Summer 2013 Earth® styles will be shared with retailers at the August 2012 FFaNY, Platform, Outdoor Retailer and Atlanta Shoe Market trade shows, and will begin shipping to market in November 2012.MSRPs will range from $69 to $109 (USD).