TIMBERLAND PRO INTRODUCES INNOVATIVE NEW TIMBERLAND PRO® HELIX COLLECTION

TIMBERLAND PRO INTRODUCES INNOVATIVE NEW TIMBERLAND PRO® HELIX COLLECTION

Stratham, N.H., June 1, 2011 – Building on the success of the ever-popular Timberland PRO® Endurance and TiTAN®collections, Timberland PRO is pleased to announce a new addition to its innovative workboot offerings. The new Timberland PRO®Helix collection consists of rugged 6” boots that provide workers with the best of both worlds – lightweight materials combined with Timberland PRO‘s exclusive Anti-Fatigue Technology to absorb shock and help increase energy, supporting those who work long hours on their feet.

"We have spent extensive time field researching our end users and have infused those learnings into the new Helix collection,” said Jim O’Connor, Senior Director of Product and Marketing for Timberland PRO. "By combining the lightweight protection found in our TiTAN®boots with the Anti-Fatigue Technology in our Timberland PRO® Endurance work boots, new Helix styles bring a hybrid approach which should allow our consumers to stay on their feet longer without feeling exhausted.” O’Connor added, "These boots will help negate the need for companies to provide expensive anti-fatigue mats that can pose as dangerous tripping hazards.”

New Timberland PRO® Helix footwear includes the following features to help workers focus on their job and not their feet:

• Timberland PRO exclusive Anti-Fatigue Technology features molded, inverted cones that support, collapse and return in key pressure zones, providing higher energy return and resulting in all day standing comfort and support
• Flexible, soft durable leathers
• Mesh lining with Agion®microbial treatment for odor control
• Active heel lock secures the heel for optimal fit
• TiTAN®alloy or composite safety toe provides lightweight protection and roomy fit
• Some styles feature a waterproof membrane to keep feet dry
• Slip-resistant outsole boasts aggressive lugs that maximize contact for enhanced traction

The Timberland PRO® Helix series will be supported this fall by the "Stay On Your Feet” campaign, (www.stayonyourfeet.com), now in its third year. The campaign will include a TV commercial slated to run October through December during the NHL regular season and on 35 local cable markets including the Discovery Channel, TLC, and ESPN. Timberland PRO will also support these efforts through digital advertising on ESPN, Popular Mechanics, and Contractortalk.com, billboard advertising, and Timberland PRO’s stayonyourfeet.com website, which educates visitors on the Timberland PRO® Helix series, allowing them to search for sector-specific jobs in their areas and participate in a contest to enter to win boots.

All Timberland PRO® Helix styles are available in sizes 7-12, 13, 14, 15 M/W and are equipped with the Timberland PRO®PowerFit™comfort system for ergonomic fit and maximum support. Timberland PRO offers comfort and customer satisfaction with a 30-Day Comfort Guarantee. The Timberland PRO®Helix series is available now at www.timberlandpro.com and in Timberland PRO retail locations nationwide with an MSRP of $130 - $165. New styles for fall 2011 include the Timberland PRO®Helix 6” Soft Toe (87529) and 6” Composite Toe (87517), which will both be available August 12, 2011.

About Timberland PRO®

Building on the Timberland (NYSE: TBL) heritage of craftsmanship and quality, Timberland PRO®is recognized as an industry leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for working professionals who require the best comfort and protection on the job. Timberland PRO embraces the company’s commitment of "doing well and doing good”–forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland PRO, please visit: www.timberlandpro.com. To learn more about Timberland, please visit www.timberland.com.

# # #