MOUNTAIN SHADES INC. ANNOUNCES LICENSING AGREEMENT WITH NEW BALANCE
Thursday, April 7, 2011
Posted by: NSRA
Mountain Shades Inc. Announces Licensing
Agreement with New Balance
Denver–based sports sunglass manufacturer to develop New Balance Sun brand
DENVER, CO. (April 5, 2011) – Denver-based sport sunglass manufacturer,
Mountain Shades Inc., announced today they have entered into a three-year
licensing agreement with Global athletic leader, New Balance. As a result of
the partnership, Mountain Shades will be responsible for developing the
company’s new line of running-specific sunglasses, New Balance Sun, in the U.S. market
through 2013. Mountain Shades brings over 25 years of experience in the
sunglass industry to the partnership, with both the Optic Nerve and M-Shades
brands in their portfolio.
"Mountain Shades is a leader in the sport specialty sunglass category,”
says John Cullen, general manager of global licensing and business development
for New Balance. "Their expertise in designing and delivering high quality,
value-driven eyewear for active individuals is the perfect fit for New Balance
Mountain Shades’ initial launch of sunglasses for New Balance will be comprised
of five sport styles, including one dedicated to Susan G. Komen for the Cure®.
New Balance will donate 5 percent of the suggested retail price to Komen for
the Cure®. Mountain Shades will continue to expand the collection over the
duration of the contract.
"We are honored and excited to partner with New Balance to help them bring an
innovative line of sunglasses to market that represents the quality they are
renowned for,” says Mountain Shades, Inc. president, Bill Cotton.
The collection, available in spring 2011, will range in price from $69 to $89
and will be available online at www.shopnewbalance.com as well as specialty running and
outdoor retailers and New Balance concept stores nationwide.
For more information on New Balance Sun, visit www.newbalancesun.com.
For more information on Mountain Shades, Inc., visit www.nerveusa.com or call
About New Balance
New Balance, headquartered in Boston,
MA has the following mission:
Demonstrating responsible leadership, we build global brands that athletes are
proud to wear, associates are proud to create and communities are proud to
host. New Balance employs more than 4000 people around the globe, and in
2009 reported worldwide sales of $1.65 billion. For more information please visit
About Mountain Shades Inc. and New Balance Sun
For over 25 years, Mountain Shades Inc. has been a leader in the sport sunglass
industry. Countless years, months, days and hours have been spent on the trails
and mountains of Colorado
testing our products to deliver only the finest sunglasses on the market.
It all comes down to what our company stands for - intelligence, awareness, and
style. Intelligence in the way we build our glasses; with only the finest,
durable frame material and highest quality lenses. Awareness in the way we run
our company and the non-profit youth organizations we associate ourselves with.
And as for style, we like to let our product line speak for itself.
We have worked hard to create dynamic products that exceed the quality of our
competition and we have also worked hard to create a company that we have been
able to stand behind for over a quarter of a century.
Protecting your eyes or protecting the environment -we take them both
seriously. In September 2008 Mountain Shades built our new facility and
incorporated a 9.92 kW DC solar collection system into it. We are solar powered
and return our extra energy to the Colorado
grid. We’re putting our 300+ days of Colorado sunshine to work for us, so we can
give back to Mother Earth and enjoy all the outdoor activities she has to offer
for generations to come.
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