ECCO NAMED ‘BEST GOLF SHOES BRAND’ IN 2011 ABOUT.COM READERS' CHOICE AWARDS
Tuesday, March 22, 2011
Posted by: NSRA
ECCO Named ‘Best Golf Shoes Brand’ in 2011 About.com
Readers' Choice Awards
(Londonderry, New Hampshire)
– Danish brand ECCO – maker of the
world’s most comfortable, stylish and technically-advanced footwear – confirms
that it has been named "Best Golf Shoes Brand” in the 2011 About.com Readers' Choice Awards.
One of the world’s top-20
most-trafficked websites according to Compete, About.com recognized ECCO for
its "hallmark” comfort, support, colors and contemporary styling. The shoemaker
received nearly 50 percent of the total votes to finish ahead of adidas,
FootJoy and Nike.
"The ECCO philosophy is to
produce the world’s best shoes and it’s tremendously fulfilling when the golf
community tells us we are on the right track,” says Michael Waack, Head of
Global Golf at ECCO. "This distinction continues the worldwide momentum for our
brand, which is winning time after time on Tour, at retail, in the press and
Among the ECCO styles
highlighted by About.com are BIOM Golf, the game’s first Natural Motion shoe,
and the hybrid sport-casual Golf
BIOM Golf works with the
body’s system for absorbing impact to enhance stability while strengthening
muscles in the feet and lower legs. This ultra-lightweight performance shoe
also features a game-enhancing swing platform that brings wearers closer to the
playing surface, improving ground feel during all phases of the swing. A perfect
fit is ensured through decades of ECCO research, including scanning the feet of
more than 2,500 athletes.
The game’s most sought-after
shoe, Golf Street
stylishly takes players of all ages from home, to the fairway to the city and
beyond. Its unique outsole features roughly 100 molded traction bars, which are
shown to last five times longer than rubber and provide more than 800 traction
angles for excellent grip in all conditions.
ECCO golf shoes are worn in
competition by scores of international Tour stars, including Fred Couples,
Graeme McDowell, Thomas Bjorn, Aaron Baddeley, Stuart Appleby, Thongchai
Jaidee, Jennifer Johnson, Gerina Piller and many others.
About The About Group
The About Group comprises the Web sites About.com, ConsumerSearch.com,
and CalorieCount.com. About.com is a valuable resource for content that helps
users solve the large and small needs of everyday life. ConsumerSearch.com
analyzes expert and user-generated consumer product reviews and recommends the
best products to purchase based on the findings. CalorieCount.com is an online
resource that helps users solve the everyday challenges of losing weight and
living a healthy lifestyle.
The About Group is part of The New York Times Company (NYSE: NYT), a
leading media company with 2010 revenues of $2.4 billion, includes The New York
Times, the International Herald Tribune, The Boston Globe, 15 other daily
newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and
About.com. The Company's core purpose is to enhance society by creating,
collecting and distributing high-quality news, information and entertainment.
ECCO, a world leading brand of shoes combining style and comfort, has
built its success on uncompromising quality, innovative technology and the
design philosophy, "the shoe must follow the foot.” ECCO is the only major shoe
manufacturer to own and manage every step of the shoemaking process, and its
employees are the life force behind its products, designing, developing,
producing, and taking responsibility for every detail. ECCO products can be
found in 4,000 branded sales locations in over 90 countries, a growth fueled by
ECCO’s consistent aim of making the best shoes in the world.
ECCO USA is based in Londonderry, New Hampshire.
For more information: visit www.eccousa.com, 800.886.3226.