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Member News & Press: News & Press

SALAMANDER® LAUNCHES IN NORTH AMERICA

Thursday, August 10, 2017   (0 Comments)
Posted by: NSRA
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New York, NY (August 9, 2017) – Salamander®, a German shoemaker with over 100 years of experience designing and manufacturing footwear with true German quality and style, is proud to announce our return to the North American market for S/S ‘18.

 

Andreas Heydt, Director of Salamander® Germany states: “As a traditional German footwear manufacturer, we embrace classic German values like quality, handcrafted perfection and timelessness.  For us, tradition means staying ahead. That is why we are always immersed in mainstream fashion, the newest materials and exciting ways to communicate with our customers.”

 

Heydt continues: “As part of the ara® family of international footwear brands, including ara®, Lloyd® and JENNY®, we are very excited to introduce to North America our Spring | Summer 2018 Collection at the greatest footwear show in the Americas - FN PLATFORM.”

 

According to Sam Spears, President of ara® shoes North America, “Adding Salamander® to our existing portfolio of ara® and JENNY® further cements our commitment to the North American market.”

 

Spears continues: “Today’s consumer is hungry for an exciting brand like Salamander®.  As a fashionable mid-price point brand, Salamander® is a complete complement to the premium modern classic ara® and the fast and fun JENNY® lines that we already distribute.  With over 100 years of manufacturing expertise the fit of Salamander® product is truly remarkable and the extraordinary cushioning provides exceptional comfort.”

 

“When discussing with US and Canadian retailers, Salamander® is always spoken of with wonderful memories of when it had a large presence here.  We are looking forward to re-igniting that warmth and creating a new chapter of wonderful memories as well as introducing our product to a new generation of consumers.” Spears said.

 

About Salamander®:

Based in the ara Holding global headquarters in Langenfeld, Germany, Salamander® is 100% owned by ara Holding (parent of the ara®, JENNY® and Lloyd® brands), employs over 1,400 staff and owns more than 300 Salamander® branded retail stores in Europe.

 

For more information please contact Andrew Agati, Marketing Manager for ara shoes North America.

Tel:         1.207.329.5179                                  Email:    a.agati@ara-shoes.net

 

Visit Salamander® in the South Hall of the Las Vegas Convention Center, Booth #82336.

 

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