SUPERFEET LAUNCHES INTO FOOTWEAR FOR SPRING 2017
Friday, September 30, 2016
Posted by: NSRA
Superfeet Launches into Footwear for Spring 2017
The leading active lifestyle insole brand introduces a full
collection of shoes and sandals
built from the insole out.
Ferndale, WA (June 29, 2016) – Superfeet, the leading insole
brand in the active lifestyle and outdoor markets, announces today their debut
of footwear for spring 2017. With six sandals and 12 shoe designs in the
collection, Superfeet builds on a 39-year history of providing people
personalized fit solutions for footwear and giving consumers a way to feel
better in their shoes, during which they perfected the art of shape and support
underfoot as an insole company. Now, Superfeet is taking the business of
personalized fit to the next level with footwear. The shoes and sandals will be
available at retail early next year.
In spring 2016, Superfeet introduced the Outside sandal, a
casual flip flop that offers the comfort and support of their signature insole
shape with a clean, everyday look. The sandal was welcomingly received by their
fan base, of which over half own three or more pairs of the brand’s insoles.
With 80% market share in the outdoor and active lifestyle markets, Superfeet
introduced their Outside sandals to offer their fans the shape and support of
Superfeet insoles outside of the shoe.
This Spring Superfeet builds on the success of the Outside
Sandal with a full footwear collection for men and women. Built from the insole
out, the collection spans from stylish, supportive sandals to street-ready
athletically-inspired shoes— and is structured to help people feel their best
whether out for a dog walk or going from office-to-bar to happy hour. For
runners, Superfeet’s most devoted fan base boasting 90% consumer loyalty, they
can now enjoy the Superfeet shape when they aren’t hitting the road or trail
thanks to ample support underfoot in a stylish package.
"We started with what we know best, the insole,” says Eric
Hayes, Vice President of Marketing and Product. "The least important thing to our competitors
is the most important thing to us. Building the shoe from the inside out
dramatically changes its fit and performance.”
The shoes are built with Superfeet’s trademarked
Lock-and-Key™ construction, which means they start with a premium Superfeet
insole—delivering Superfeet’s unmistakable shape—and marry it to the midsole
for optimal fit and function. Then they add an outsole with tread and flex
grooves that complement the customer’s stride and finish it off with materials
like premium-grade leather and highly-breathable mesh.
With a nod to its heritage,
the Superfeet integrated cork throughout the line to deliver unsurpassed
comfort. Since Superfeet’s beginnings, cork has been a key element for creating
custom shaped insoles. Cork molds to the foot while providing maximum
resilience, so the comfort of your shoes doesn’t give-out before you do. The
insole in the shoes—Superfeet’s
Supercork Premium Insoles— will
only be available in Superfeet footwear.
Key styles include (in order listed in above image):
- Verde - a casual
women’s sandal with a leather footbed and straps ($130)
- Fir – a women’s boat-shoe
inspired slip-on with made of leather ($120)
- Lora – mesh and synthetic
leather come together in an athletically-styled women’s sneaker ($130)
- Ross –
office-to-weekend-friendly men’s shoe made of luxurious leather with
casual styling ($130)
- Crane – a microfiber
athletic sneaker perfect for weekends on your feet ($120)
The shoes will range from $60-$140 in price and be sold
primarily at Run Specialty and Fashion retailers as well as on Superfeet.com.
For buyer and media previews of the full footwear line, join Superfeet at
various events this summer, including Outdoor Retailer Summer Market, or
contact the Superfeet PR team listed on Superfeet.com. To preview the footwear
online, please visit http://www.superfeet.com/footwear.
ABOUT SUPERFEET: Superfeet
is the leader in innovative over-the-counter insoles for the active lifestyle
and outdoor industries. Originally the sports medicine division of Northwest
Podiatric Laboratory, Superfeet was established in 1977 to make the first
professional-grade over-the-counter insoles. Since then Superfeet has focused
on training, education and exceptional customer care to sustain more than 80%
market share in the ski, outdoor and specialty run insole category. An ESOP
company, Superfeet is 100% employee-owned, and donates 1% of sales to get
people back on their feet. For more
information, visit: www.superfeet.com.