A NEW NAME. A NEW LOOK. THE SAME GREAT COMFORT AND VALUES. INTRODUCING KLOGS FOOTWEAR.
Tuesday, January 26, 2016
Posted by: NSRA
Sullivan, MO (January 1, 2016) – Since 1999, you have known us as Klogs-USA, Klogs and, in some cases, the “WOW” Komfort brand. Under all of these identities, one goal remained clear – to be more comfortable than any other shoe brand on the market. While we’ve been successful accomplishing this goal, we also knew there was more to our brand than comfortable shoes. The quality of our product had outpaced our branding. Klogs needed an upgrade.
This upgrade starts with a new brand name. Parent company Latitudes, Inc. is pleased to announce that as of January 1, 2016, Klogs-USA and Klogs are now simply “Klogs Footwear.”
Adding “Footwear” clarifies and communicates a brand instead of a category. And rest assured, even though USA no longer appears in our name, American workers still proudly design and manufacture all of our polyurethane footwear styles in our Missouri hometown, just like they’ve done for the past 16 years.
But we didn’t stop with the name. All of our marketing materials are evolving to deliver a more sophisticated and inspirational message, one that will resonate with both our loyal Klogs Footwear customers, as well as a broader audience. This alignment will help build more meaningful relationships with consumers, retailers, distributors and others within the industry.
“We want our branding to better reflect the quality of our products,” said Jennifer Whitchurch, VP of Operations, Latitudes. “Our new marketing voice speaks more directly to our consumers, inspiring them to try and buy new Klogs Footwear.”
Look for a revamped klogsfootwear.com website launching in February, as well as new catalogs, in-store collateral materials, and a redesigned shoe box to begin arriving soon.
For more information about our name change or to learn more about Klogs Footwear, please contact Samantha Starr, Marketing, Latitudes, Inc. at 573-468-5564 x 1008.
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