GDS SURPRISES WITH NEW HIGHLIGHTS
Tuesday, January 27, 2015
Posted by: NSRA
Chicago, IL (January 26, 2015) – At the upcoming winter edition of GDS 2015 – Global Destination for Shoes & Accessories, 900 brands will showcase their collections for the Autumn/Winter 2015/2016 season. An additional 160 exhibitors will participate in the concurrently held tag it! trade fair for private labeling. The success of the new concept introduced at the last staging of GDS in summer 2014 prompted the organizers to further develop its concept. Trade visitors can look forward to an array of highlights such as the 20 international designers in the STUDIO segment and the new key trend area entitled “RICHTIG WICHTIG” (“really important”).
Kiesza to sing at the GDS Grand Opening Party
At the Grand Opening in the evening of February 4, 2015, Canadian singer and style icon Kiesza will entertain the guests. She not only writes her own songs but also composes for Rihanna and Kylie Minogue. Messe Düsseldorf President & CEO Werner M. Dornscheidt is delighted to present an international star at this event: “GDS has reinvented itself and the premiere was a success. But despite all the praise we still need to remain innovative and dynamic. An artist like Kiesza who is young, modern and trendy fits the bill. The motto of our opening event “Fashion Zoo” also shows our train of thought: shoes and accessories are a fashion statement – and the sector should also present itself with this self-confidence.”
900 brands presented at GDS
According to the new concept from summer 2014, the GDS hall layout will be according to the three major themed worlds STUDIO, HIGHSTREET and POP UP. Each world offers its own cosmos – with matching design and appropriate setting.
At “HIGHSTREET – The Modern Pulse” visitors will find the largest variety of brands, from modern and sporty to classical. New brands at GDS will include: Crocs, Darkwood, Gordon & Bros, Noclaim, Pieces, Piranha, Sebago as well as Via Vai and in the Kids segment Livie & Luca, Melania and Shoesme. There will be bags from Bruno Rossi, Poodlebag, Tom Tailor and Teresa Cambi, the latter label also offering hats and caps while Holik Fashion will present high-quality gloves. GDS exhibitors now located in the HIGHSTREET segment will include: Ara, Birkenstock, Bruno Premi, Bugatti, Camel Active, Clarks, Gabor, Gant Footwear, Giesswein, Högl, Jack Wolfskin, Kangaroos, Lloyd, Marc O’Polo, Mephisto, Mjus, Napapijri, Peter Kaiser, Skechers, S.Oliver, Tamaris, Teva, Unisa, Vagabond and Viking.
In the “POP UP – The Urban Groove” segment visitors will find streetwear and young innovative collections. Returning brands familiar to visitors will include Panama Jack, Replay Footwear and Sendra Boots. New brands in the POP UP area will include Cat Footwear, Cruyff Classics, P448, Suri Frey and Tretorn.
Participating for the first time in “STUDIO – The Premium Note” will be high-quality brands like APM, Ernest, Cushiz, Diesel, Klaar Devillé, Lara Guina, Ludwig Reiter, Maimai, Manuel Dupont, Najha, O.X.S. and Sir Wolf Gentleman as well as Studswar, Vittorio Virgili and Yall by Marta Montalvao.
New: 20 international design trendsetters in the STUDIO segment
Also awaiting visitors in the STUDIO area will be the new project “Design Trendsetters”, an approximately 10,700 square feet concept area for international designers from the premium segment who will present their collections and designs both at their own custom stands as well as part of a fashion show. For this unique platform, a first class jury selected 20 designers to present their collections at the next two GDS events. With this new project GDS plans to create key impulses and promote excellence while at the same time following the successful new GDS concept, explained Kirstin Deutelmoser, Director GDS and tag it!: “We were delighted with the positive response and praise for our kick-off event but also saw this as our motivation to once again surprise our visitors at the forthcoming GDS. For this reason we are offering the trade audience the “Design Trendsetters” project with extra added value, making it possible to see international trends and themes right at the start of the season.” The selected designers come from various fashion capitals around the world. Some of them have already worked with international luxury brands. Designers like Laurence Dacade or the duo Christina Martini and Nikolas Minoglou are already successfully represented on the premium market. Their collections are sold at leading stores including Colette, Selfridges, Joseph, Bergdorf Goodman and Saks.
Trends, fashion shows and fashion bloggers
“Food is the New Fashion” is the overriding trend theme at GDS 2015 since semi-luxury foods are increasingly offered at good concept stores and consumers have also developed a new awareness for this phenomenon: you are what you eat – food becomes an expression of your personality. For this reason, trade visitors can discover culinary delicacies along the Highlight Route in the HIGHSTREET segment.
The Highlight Route will offer retailers not just inspiration for their stores interior but also for successful window design. Under the “Shoe Shine” heading, design students from Düsseldorf Polytechnic have developed innovative concepts. With the support of Mavis, a specialist in brand staging at the Point of Purchase, the trade journal schuhkurier and GDS, these concepts will be shown on the Highlight Route and in the schuhkurier Lounge.
Offering a targeted and quick overview of the most important products of the season will be the fashion shows at GDS, with the STUDIO show “Savage Chic” as the leading event. In addition, Crocs, Clarks and the Brazilian Footwear associations as well as Shoes from Spain plan their own shows. At Skechers, shoes will be dynamically staged: dancers from the last “Got to Dance” series will present the latest styles.
The PR measures launched as part of the new GDS concept last year will be continued at GDS 2015. The Press Walk will once again take place in the morning of the first day of the trade fair. As part of the Press Walk, the Spanish association Cavex will present “Sensitive Shoes by Cavex” where participants’ senses will be stimulated with foodstuffs or other products that produce associations with the shoe theme. There will also be a new edition of the “Sample Map” – a special hall map for stylists and fashion editors.
The successful blogger initiatives in cooperation with Styleranking will also be continued. GDS will present its new guest blogger Alice M. Huynh. A fashion school graduate, she not only runs the “I heart Alice” blog but has also designed her own collections. At GDS she will be on the look-out for her very personal It-pieces for the 2015/2016 Autumn/Winter season and will share these on her blog and on social networks like Facebook, Instagram or Twitter.
More than 100 fashion bloggers are expected to share ideas on shoes and accessories on February 6 at the FashionBloggerCafé “shoedition”. A highlight on the last day of the trade fair will be the Blogger Runway Show: five fashion bloggers will select their favourite items for the fashion show from the collections of partner labels Cat Footwear, Sebago, Rockport, Minnetonka and GX by Gwen Stefani. They will then style fashion outfits to match the shoes and bags which will be presented on the catwalk. In addition to GDS’ guest blogger Alice M. Huynh the following four bloggers will be featured in the show: Vicky Wanka of “Vickys Modeblog”, Minnie Seibt of “Minnie Knows”, Frida Mindt of “Fridafridafrida” as well as Bina Noehr of “Stryletz”.
New key trend area “RICHTIG WICHTIG” offers Open Day for the general public
“RICHTIG WICHTIG” is a new key trend area launched by GDS to follow the ten successful years of “Design Attack”. Eddi Mackowiak has further developed his concept and will, for the first time, open this initiative to interested consumers on the second day of GDS (February 5) from 12:00 – 8:00 pm. Admission tickets can be purchased on site at the Nord Entrance for Euro 5. With the motto “Life in Paris”, the “RICHTIG WICHTIG” segment in hall 7.0 will feature a 26 feet high copy of the Eiffel Tower with numerous activities and live acts including a BMX Show featuring spectacular stunts and a hip hop contest. At a Vintage Market, sneakers, apparel and accessories from the 40s to the 90s will be available. A Happy Hour is planned for 6:00 pm.
HDS/L presents awards for aspiring talents
As part of the Press Walk on the first day of GDS, the German Federal Association of the Footwear and Leather Goods Industry (HDS/L) will present the “HDS/L Junior Award”. This award will be given to a creative young designer and is aimed at both students at European fashion/design schools and up-and-coming talents within companies.
Selected brand overview of the three GDS worlds:
(* = New at GDS)
Alma, Ara, Artika Soft, Azuree, Belmondo, Berkemann, Birkenstock, Bronx, Brunate, Brunella, Bruno Premi, Bruno Rossi*, Buffalo, Bugatti, Bullboxer, Ca’D’Oro, Cafènoir, Caprice, Camel Active, Clarks, Crocs*, Daniel Hechter, Darkwood*, EB, Everybody by B.Z. Moda, Finn Comfort, Fiorelli, Fitflop, Flip*Flop, Gabor, Galizio Torresi, Gant Footwear, Ganter, Gianni Gregori, Giesswein, Gore-Tex, G.K. Mayer Shoes*, Grendha, Hasley, Hassia, Hispanitas, Högl, Holik Fashion*, Holy Haferl, Ipanema, Jack & Jones, Jack Wolfskin, Josef Seibel, Kamik,
Kangaroos, Kappa, L.Credi, Lico, Lloyd, Lotus, Lowa, Maestro, Manieri, Marc O’Polo, Marc Shoes, Maripe, Melvin & Hamilton, Mephisto, Mjus, Moda Di Fausto, Napapijri Footwear, Peter Kaiser, Piranha*, Ombelle, Perlato, Pieces*, Pikolinos, Poodlebag, Ricap, Rider, Rieker, Rush*, Salamander, Sebago*, Semler, Sioux, Skechers, Softclox, Soft Sience*, Softwalk, Softwaves, Solidus, S.Oliver, Steptronic Footwear, Storm, Tamaris, Tatonka, Teresa Cambi*, Teva, Think!, Tom Tailor, Unisa, Vagabond, Via Vai*, Viking, Voltan, Waldläufer, Wendel, Wolverine, Wolky, Zaxy
Kids / Hall 4:
Bana & Co, Bisgaard, Braqeez, Clic!, Däumling, Diggers, Falc, Kavat, Livie & Luca*, Melania*, Pom D’Api, Pinocchio, Primigi, Richter, Ricosta, Shoesme*, Vado, Viking
Concept Area / Hall 5:
Ballarini*, Cosi’ Cosi’*, BUB*, Gordon & Bros*, Lana D’ Oro*, My Feltboots*, Noclaim*, Paoliballerina, Donna Piu, Viola Fonti
Art, AS98, Australian, Blackstone, Brako, Butterfly Twist, Ca’Shott, Cat Footwear*, Cruyff Classics*, Dkode, Dr. Martens, Ellese, El Naturalista, Fila, Fly London, Fritzi aus Preußen, Inuovo, F+, Keds, Lifestyle, La Femme Plus, Le Coq Sportif, Legend, Levi’s, Loints of Holland, Maruti, MTNG, Mustang Shoes, Neosens, Nobrand, O’Neill Footwear, P448*, Palladium, Panama Jack, Pepe Jeans Footwear, Replay Footwear, Sendra Boots, Superga, Suri Frey*, TBS, Tretorn*, UME, Wolverine
Alberto Fermani, APM*, Ash, Cinque, Diesel*, Dirk Bikkembergs, Candice Cooper, Chie Mihara, Cult, Cushiz*, Emu, Ernest*, Fersengold Berlin, Fred De La Bretonière, French Connection, Fretons, Frye, Gianni Chiarini, Hamlet, Janet & Janet, Julian Hakes, Klaar Devillé*, Lara Guina*, Ludwig Reiter*, Maimai*, Manuel Dupont*, Mexicana, Moma, Najha*, No Studio, O.X.S.*, Patrizia Pepe, Porsche Design, Primabase, Prime Shoes, Pura Lopez, Ras, Samsonite Footwear, See by Chloe, Shabbies Amsterdam, Sir Wolf Gentleman*, Studswar*, The Seller, Trippen, United Nude, Vittorio Virgili*, What for, Yall by Marta Montalvao*
For further information on visiting or exhibiting at GDS 2015, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: email@example.com; Visit our web site http://www.mdna.com; Subscribe to our blog at http://blog.mdna.com; Follow us on twitter at http://twitter.com/Fashion_MDNA
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