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AETREX WORLDWIDE, INC. ANNOUNCES IT WILL BEGIN BUILDING MOBILE APPS FOR FREE FOR ALL ISTEP RETAILERS

Monday, November 03, 2014   (0 Comments)
Posted by: NSRA
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New Aetrex App Generator Promotes Retailers in the Apple® App Store

Teaneck, NJ (October 6, 2014) – According to Flurry, a leading digital analytics company, consumer mobile-application use increased by 77% in the shopping and lifestyle category over the past year* and this trajectory is only expected to continue.  In response to consumers’ increasing reliance on mobile apps, Aetrex Worldwide Inc., a global leader in comfort and wellness footwear products, announced today its software engineers have launched the first-ever mobile app generator for footwear retailers.  With this new offering, Aetrex will now build and create branded apps tailored for its customers, giving retailers of all sizes a competitive edge – the ability to have a mobile app presence, which can be leveraged for marketing, promotions and e-commerce.

"For over 11 years, Aetrex has been leading the footwear industry in technology with the world’s most advanced foot scanning system, the iStep, said Larry Schwartz, CEO of Aetrex Worldwide, Inc. "Mobile apps are one of the fastest growing digital platforms but not all businesses have the capability or resources to create their own.  We’re excited to expand our high-tech offerings and introduce the footwear industry’s first-ever customizable mobile app generator, giving Aetrex customers a powerful new tool to engage with consumers and help drive sales.”

The app is available to both new and existing iStep customers, and includes a plethora of offerings to create a one-of-a-kind mobile experience. Consumers will be able to shop the retailer’s online store directly from the app, receive coupons & promotions, and stay connected with them via social media. Included in the software is the latest GPS technology that determines the consumer’s exact location and helps them navigate directly to the nearest store location. And, thanks to Apple's location-based innovative iBeacon technology, retailers will be able to communicate and engage with their consumers by sending them personalized alerts when they walk near the store.

Other highlights include up to four rotating home pages, customized screens and product offerings. Relating back to the iStep software, consumers can retrieve past foot scans and learn about their feet. Best of all, each app will look like it was created by the retailer, containing the messaging and branding of the specific business.

To help retailers keep up with evolving technology and the mobile app boom, Aetrex is hosting a series of live webinars that will focus on mobile technology marketing opportunities and Aetrex’s new mobile app generator.

Placed in thousands of retail locations across six different continents, iStep presents a unique experience for shoppers and is one of the most trusted in-store technology programs for footwear retailers. The customized mobile app is available at no additional cost to existing customers and presents yet another one of the many benefits of being an iStep customer.

Learn more about the Aetrex Mobile App Generator by visiting www.aetrex.com/mobileapp

About Aetrex Worldwide, Inc.
Aetrex Worldwide, Inc. is widely recognized as the global leader in comfort and wellness footwear products. With fashion, function and quality at the forefront, Aetrex designs and manufactures therapeutic, casual, dress, sandal and athletic footwear for both men and women. Aetrex also developed iStep, the world’s leading digital foot scanning technology, designed to accurately measure feet and determine foot type and pressure points. It is also renowned for its over-the-counter Lynco Orthotics, the world’s #1 foot orthotic system. The New Jersey-based corporation is consistently named one of New Jersey’s Top 100 Privately Held Companies and was also included in NJBIZ’s Top 30 Manufacturing Companies. It has remained privately owned by the Schwartz family for three generations. For additional information, please visit www.aetrex.com.

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*http://mashable.com/2014/01/14/mobile-app-use-2013/


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