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INTRODUCING THE TOTAL MOTION COLLECTION BY ROCKPORT

Monday, July 15, 2013   (0 Comments)
Posted by: Sarah Reader
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INTRODUCING the TOTAL MOTION COLLECTION BY ROCKPORT

Ultimate Stability Meets Flexibility in New Fall 2013 Dual Gender Collection,

Merging Style & Comfort

Canton, MA (July, 2013) – The Rockport Company (www.rockport.com) continues to innovate and modernize making style comfortable in its footwear collections, providing metropolitan professionals with comfortable and lightweight footwear that does not sacrifice style or quality. For the Fall 2013 season, Rockport will gear up for the global launch of its newest shoe technology for men and women: Total Motion.

Total Motion is a lightweight architecture that boasts stability and support, while also enhancing flexibility and the walking motion. Specifically, the men’s Total Motion shoes contain a visible TPU plate that runs the full length of the foot, which provides controlled flexibility and stability and provides excellent pressure displacement, allowing for a more comfortable all day ride. On this stability chassis, super soft glove-like upper materials have been hand-chosen for an immediate comfort experience. As always, ADIPRENE® by adidas sport cushioning technology can be found in all Total Motion styles in the forefoot and heel, providing the ultimate in comfort. The contemporary styling found throughout the collection suits a wide variety of wearing occasions. Simply put, the Total Motion consists of shoe silhouettes enhanced by modern materials, contemporary architecture and design, and infused with cutting edge sport technology.

Rockport will initially launch three styles for Men and six styles for Women globally. The Men’s collection will include a traditional Chelsea dress boot, a slip-on loafer, and a wingtip in both leather and suede options in neutral shades of black, gray, bitter chocolate and British tan. The Women’s collection will include a larger assortment of styles, including a mid-calf bootie, a 60mm wedge pump, a 60mm tall wedge boot and a 75mm round toe heel. The Women’s Collection will be also be available in leather and suede, and includes a larger color assortment in sophisticated black, coach, fossil, cordovan, and rifle green.

"We are truly excited to deliver Total Motion to our customers this Fall,” says Dani Tschuemperlin, Chief Marketing Officer, The Rockport Company. "With the truWALKzero collection launch in April 2012, we focused on more minimalistic styles that were super lightweight. Today, we launch Total Motion, a collection that fully corresponds on our DNA and what Rockport stands for as a brand. This collection builds on our lightness agenda, and additionally provides the stability and support that metropolitan professionals need throughout their work days. At Rockport, we are constantly developing and infusing new sport-influenced technologies in our shoe collections. The Total Motion collection represents the next generation of engineered comfort, enhancing the performance of metropolitan professionals around the world.”

The Total Motion collection has a suggested retail value between $140 to $210, and will be found at Rockport stores worldwide and select retailers, as well as through Rockport.com beginning September 2013.

About Rockport

The Rockport Company, LLC, is a leading brand within the adidas Group corporate portfolio and one of the most recognizedfootwearbrands in the United States. Rockport has a heritage of innovation and offers stylish, comfortable footwear for men and women worldwide. The Rockport Company, LLC, was established in the United States in 1971 and is headquartered in Canton, Massachusetts. The company currently distributes footwear to more than 55 markets worldwide. For more information, visit www.rockport.com.


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