INTRODUCING THE TOTAL MOTION COLLECTION BY ROCKPORT
Monday, July 15, 2013
Posted by: Sarah Reader
the TOTAL MOTION COLLECTION BY ROCKPORT
Ultimate Stability Meets Flexibility in New Fall 2013 Dual
Merging Style & Comfort
Canton, MA (July, 2013) – The Rockport Company (www.rockport.com) continues to innovate and modernize making style
comfortable in its footwear collections, providing metropolitan professionals
with comfortable and lightweight footwear that does not sacrifice style or
quality. For the Fall 2013 season,
Rockport will gear up for the global launch of its newest shoe technology for
men and women: Total Motion.
Total Motion is a lightweight architecture that boasts
stability and support, while also enhancing flexibility and the walking motion. Specifically, the men’s Total Motion shoes
contain a visible TPU plate that runs the full length of the foot, which provides
controlled flexibility and stability
and provides excellent pressure
displacement, allowing for a more comfortable all day ride. On this stability chassis, super soft
glove-like upper materials have been hand-chosen
for an immediate comfort experience.
As always, ADIPRENE® by adidas sport
cushioning technology can be found in all Total Motion styles in the forefoot
and heel, providing the ultimate in comfort.
The contemporary styling found throughout the collection suits a wide
variety of wearing occasions. Simply
put, the Total Motion consists of shoe
silhouettes enhanced by modern materials, contemporary architecture and design,
and infused with cutting edge sport technology.
initially launch three styles for Men and six styles for Women globally. The Men’s collection will include a
traditional Chelsea dress boot, a slip-on loafer, and a wingtip in both leather
and suede options in neutral shades of black, gray, bitter chocolate and
British tan. The Women’s collection will
include a larger assortment of styles, including a mid-calf bootie, a 60mm
wedge pump, a 60mm tall wedge boot and a 75mm round toe heel. The Women’s Collection will be also be
available in leather and suede, and includes a larger color assortment in
sophisticated black, coach, fossil, cordovan, and rifle green.
"We are truly
excited to deliver Total Motion to our customers this Fall,” says Dani
Tschuemperlin, Chief Marketing Officer, The Rockport Company. "With the truWALKzero collection
launch in April 2012, we focused on more minimalistic styles that were super
lightweight. Today, we launch Total
Motion, a collection that fully corresponds on our DNA and what Rockport stands
for as a brand. This collection builds
on our lightness agenda, and additionally provides the stability and support
that metropolitan professionals need throughout their work days. At Rockport, we are constantly developing and
infusing new sport-influenced technologies in our shoe collections. The Total
Motion collection represents the next generation of engineered comfort,
enhancing the performance of metropolitan professionals around the world.”
The Total Motion
collection has a suggested retail value between $140 to $210, and will be found
at Rockport stores worldwide and select retailers, as well as through
Rockport.com beginning September 2013.
Company, LLC, is a leading brand within the adidas Group corporate portfolio
and one of the most recognizedfootwearbrands in the United States.
Rockport has a heritage of innovation and offers stylish, comfortable footwear
for men and women worldwide. The Rockport Company, LLC, was established in the
United States in 1971 and is headquartered in Canton, Massachusetts. The company
currently distributes footwear to more than 55 markets worldwide. For more
information, visit www.rockport.com.