ROCKPORT SIGNS SUPERMODEL ERIN WASSON TO SHOW CONSUMERS THEY DON’T NEED TO SACRIFICE STYLE
Thursday, October 18, 2012
Posted by: NSRA
ROCKPORT SIGNS SUPERMODEL
ERIN WASSON TO SHOW CONSUMERS THEY DON’T NEED TO SACRIFICE STYLE FOR COMFORT
Erin Wasson to Star in the
New Marketing Campaign for Rockport’s Fall 2012 Women’s Line
Canton, MA (April 11, 2012) – The Rockport Company® (www.rockport.com) is
proud to announce a new partnership with renowned supermodel Erin Wasson to
be the new face of its Fall 2012 marketing campaign. Debuting on September 1,
2012, the new campaign featuring Erin Wasson will include Print, Online Videos,
OOH, Social, Mobile,
Events and PR executions for the duration of the Fall 2012 season.
The new campaign, entitled "Day
in the Life,” follows Erin through a typical
day in her life, conveying Rockport’s proposition of "style made comfortable”
throughout the day and night. The story is divided into two parts: Erin busy at
work at a photo shoot in a loft-style studio in the SoHo area of New York City
and then later on venturing into the city streets at night, all while wearing
footwear from Rockport’s new Fall 2012 collection. The campaign will feature
other visuals that have a modern, cosmopolitan and decidedly American feel to
speak to both Rockport and Erin’s American
"Rockport is an authentic
American brand which is important to me, being from Texas. At our first meeting, I was wowed to
see how fashionable they had become. The idea of enabling women to have great
heels with athletic technology for maximum comfort and style is the perfect
ten," says Erin Wasson.
Rockport has established itself
in the men’s market by designing stylish shoes engineered with athletic
technologies. Using the same approach with women’s product, the Rockport
women’s collection has evolved to include high heels, wedges, boot, flats,
sneakers and sandals that speak to current fashion trends, but is still
relevant to Rockport’s metropolitan professional consumer. The Fall 2012
campaign featuring Erin Wasson represents the pinnacle of both Rockport’s
of style and comfort and the brand’s unwavering quest to deliver these
propositions to women everywhere around the world.
"Over the past four years,
Rockport has been working towards building our fashion credibility. Consumers
know we offer comfortable shoes and we are excited to not only show them our
commitment to style, but that they do not need to compromise one for the other
through this campaign. At Rockport, we call this walkability. We selected Erin because she embodies the active on-the-go lifestyle
of our target consumer, the metropolitan professional. As a model, actress and
entrepreneur she will resonate with both our metropolitan professional target
consumer and the fashion set alike,” says Daniel Tschuemperlin, Senior Vice
President, Product and Brand Management, The Rockport Company.
Rockport Fall 2012 Featured
Presia Zip Shootie: One of the star shoes of Rockport’s Fall 2012
collection, the Presia Zip Shootie exudes sophistication. Shown in supple black
suede with gold piping (but also available in colorful exotic print leathers
and leopard pony hair) and featuring a chic round toe silhouette with an inside
zipper, this is the ultimate shoe that will take women from day to night.
Cedra Scrunched Tall Boot: Featuring a relaxed vibe for daytime, the Cedra
Scrunched Tall Boot is a luxurious brown suede, crepe sole wedge boot with
drawstring ties around the calf and ankle for a playful effect.
All Fall 2012 men’s and women’s
styles incorporate adiPRENE by adidas cushioning technology.
The Fall 2012 collections will
be available worldwide beginning August 2012 at premium retail locations in
select markets including the United States, Canada, United Kingdom, Australia,
Russia, Italy, Spain, Korea, Japan, Hong Kong, China, India, Greece and on
The Rockport Company, LLC, is a
leading brand within the adidas Group corporate portfolio and one of the most
recognized footwear brands in the United States. Rockport has a
heritage of innovation and offers stylish, comfortable footwear for men and
women worldwide. The Rockport Company, LLC, was
established in the United States in 1971 and is headquartered in Canton, Massachusetts.
The company currently distributes footwear to more than 55 markets worldwide.
For more information, visit www.rockport.com.