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GEORGIA BOOT’S POPULAR DIAMONDTRAX™ COLLECTION READY FOR RETAIL

Thursday, September 13, 2012   (0 Comments)
Posted by: NSRA
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GEORGIA BOOT’S POPULAR DIAMONDTRAX™ COLLECTION READY FOR RETAIL

NELSONVILLE, Ohio – After a successful debut in 2011, Georgia Boot’s Fall 2012 updated DiamondTrax™ collection is now available at select retailers and online. It quickly gained popularity, being the first work outsole featuring slip-resistant technology that improves with wear, including upgraded leathers and new styles.

"We took the unique DiamondTrax™ outsole technology and improved the upper with a rich, full-grain leather and more design options than before,” said Jordan Gottke, marketing manager for Georgia Boot. "The pull-on Wellington styles have been especially popular for the construction and concrete industries for their easy of wear and comfort features.”

The DiamondTrax™ outsole is unique in that it maintains a high level of surface roughness throughout the lifetime of the sole. Most slip-resistant outsoles become polished and therefore more slippery with extended wear. DiamondTrax™ outsole technology develops enhanced friction over time.

The DiamondTrax is available in six-inch and eight-inch lace-ups as well as pull-on wellingtons. All have optional steel toe protection and electrical hazard protection. Styles have a suggested retail price ranging from $129.99 to $169.99.

For 75 years, Georgia Boot® has been a leader in the work footwear market. Based in Nelsonville, Ohio, the company manufactures and markets quality work and outdoor footwear. The company's products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. For more information visit www.GeorgiaBoot.com or follow us on Twitter, @GeorgiaBoot, or Facebook facebook.com/GeorgiaBoot.

 

 


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